To support the sales of our B2B partners in 2015 we created a new sales initiative, the new brand "Penmaster". This includes both exclusively printed catalogues with the option of your own original cover, as well as a virtual catalogue with an individual cover page and contact data. Furthermore, this year we prepared a new innovation, our no-name deals on the new domain www.penmaster.eu, which will replace the existing www.advertisingpens.cz to offer partners more features for the individualization of our products.
In 2013, our company chose the strategy of developing its own design and innovative editing of selected pens. Our customer’s requirements and our long experience in the field led to the decision. On the 10th anniversary of Adore we prepared a completely new product line; Gabrielis labeled with the symbol “][“ on the clip of the pens. The first of its kind was the pen RUFUS in 2014. Next year the G][B brand expanded its offer with SFERA, TUBLA, CELESTE, ELEGA, ERBA and COLO including the original cover of the gift sets. The Gabrielis brand has its own presentation on the website www.gabrielis.cz.
For a better orientation in the wide product range; in 2015 we created new product lines:
This collection consists of selected pens with non-standard designs. One of these pens is our patented FIROL, which was created in collaboration with a development study in Shanghai.
Evergreen includes pens with a timeless design, which we have had on offer for more than 10 years. Yet they still have not lost any of their charm and popularity.